This will be my last post about the “I am a Mormon” ad campaign, I promise. I have to share this video with you, though:
The above ad is from 2009 and was part of a Scientologist ad campaign. Now compare that to this more recent (and near-identical) LDS commercial. Granted, “I am…” campaigns are nothing new in advertising, and the LDS Church could have come up with theirs independently. Yet even the style of the ads is similar! It really looks as though the LDS Church took a page out of Scientology’s playbook. And there’s nothing egregious about that, I just find it amusing.
But in light of this and yesterday’s post, maybe I’m engaging in parallelomania—seeing parallels where none exist. What do you think?
Update: A friend of mine in the comments wrote that the “I’m a Mormon” ads were thought up in 2006. If true, they were probably not modeled after the Scientology ads, which didn’t air until 2009.